Chennai, May 30 (BPNS)

The Tamil Nadu Start-Ups and Innovative Mission (TANSIM) has come out with two new ventures, a StartupTN Brandlabs and a StartupTN Launchpad.

State Minister for Micro, Small, and Medium Enterprises (MSME) T.M. Ambarasan will launch the two new initiatives this week.

The TANSIM in a statement on Monday said that the StartupTN Brandlabs will have successful entrepreneurs, emerging startups at various stages, and aspirants including students who want to learn everything about marketing and branding. This will be a community-based forum.

The branding guidance programme, according to TANSIM will be community-driven forum that is powered by  TANSIM for emerging markets startups to gain initial market support. This is a novel idea to help Tamil Nadu-based startups to take their brands to the national and international arena.

TANSIM Chief Executive Officer and Mission Director, Sivarajah Ramanathan in a statement said, “ Branding is the winning proposition of any company and is a blended skill of both arts and science.” He said that most companies in Tamil Nadu were traditionally maintaining a low profile culture in branding their products and services.

Sivarajah Ramanathan said, “The TN Brandlabs will be a knowledge and networking forum with branding experts from across the globe and help startup companies to interact and evolve path-breaking branding strategies.”